Hillary Rhodes from PC World wrote an interesting article today, saying that perhaps Facebook is past its prime. It's funny that I ran across this today, because I started my freelance social media campaign for Dolphin Blue, Inc. and realized that I was primarily focusing on Twitter. My client even asked me if he needed a personal Facebook page to promote himself (he's a major speaker), but I told him he may not get the mileage he wants out of it. I guess what I meant was, not many people use Facebook to the extent they use the rest of social media, such as the similar, but not as controversial LinkedIn, YouTube, Digg, and the mother of them all, Twitter.
Ms. Rhodes lists the reasons Facebook is losing interest and frankly, I think she's right.
1. Facebook veterans are defecting to Twitter
2. People who actually have lives don't use Facebook
3. In the real world, people often have good reasons for losing touch with old friends
4. Having too many friends takes the edge off Facebook postings (both my parents have Facebook pages now)
5. After that '25 things' note, there's not much left to say
To add to Rhodes' column, it's hard to completely be yourself on the internet. A person has to portray a decent image to everyone since they could be your future employer, someone to recommend you to a job, etc. Now, social media is the thing that connects us all and Facebook doesn't always show us in our best light.
How long until Facebook turns into a "remember when" memory? Not sure, but I feel like it's not too far off.